COMMUNICATIONS
• Bachelor’s Degree, Journalism
• 40-year career in Communications, most as director, manager, and business owner (SD, Northwest, L.A.)
• Co-director Metro news department (leading editors and reporters; hired & evaluated staff; managed budget)
• Launched Latino print/online media
• Founded and directed PR agency to assist nonprofits
• Developed PR strategy, produced multi-media content (photograph, video, print assets) provided media relations
• SD director of national non-profit on civic engagement
• Adj. professor, City College, Digital Journalism
• Part-time writer, The Southern Cross (Spanish), starting in 2016
• Associate Director, Media Relations, starting 2017
• Retained as writer for The Southern Cross (40% of time)
SD native
Parents from Mexico
Have two sons
COMMUNICATIONS
News En Español
REPORTING & PHOTOGRAPHY
EXPANDED ITS VISION
News about the Hispanic, Multicultural Catholic communities became more integrated into content in English. Most often wrote this content in both languages.
INTEGRATED MULTICULTURAL CONTENT
INTRODUCED REGULAR COVERAGE OF THE IMPERIAL VALLEY
DEVELOPED AND LAUNCHED THESOUTHERNCROSS.ORG
PARTNERSHIP WITH IT DEPARTMENT
• Allows for sharing content about diocese.
• Enriches content (Photo galleries, videos, links)
• Serves younger demographic.
• Bilingual.
• New Revenue Opportunities.
INTERNSHIP PROGRAM
Developed partnership with Cathedral Catholic High’s journalism program.Content used print and online. Extends publication’s reach, particularly to younger demographic.
COMMUNICATIONS
Media Relations
Serve as the main contact for the region’s news media, working to advance diocese’s strategic goals.
• Plans strategy to engage news media
• Writes releases / advisories
• Responds to news requests
• Coordinates interviews
• Supports interviewee
• Shares on social media
• Posts on diocesan website
24/7
Responsive/ Bilingual
• Plans strategy to engage news media
• Writes releases / advisories
• Responds to news requests
• Coordinates interviews
• Supports interviewee
• Shares on social media
• Posts on diocesan website
24/7
Responsive/ Bilingual
Maintaining social contact
Manage four bilingual diocesan social media accounts
Other Facebook Accounts
@VEncuentroSD
@ViveFelizSD
@LPJSanDiego
@Liturgyandspirituality
WEBSITE
Diocese's Website
In coordination with IT, develop content to update website.
DEVELOPED AND LAUNCHED THESOUTHERNCROSS.ORG
UPDATE HOMEPAGE
• Update content to promote high-profile events.
• Select photography.
• Write and prepare content .
• Bilingual content.
DEVELOPED KEY LANDING PAGES
CULTURAL DIVERSITY
The Office for Ethnic and Intercultural Communities, embracing cultural diversity as a strength of our Church, envisions sustaining each Catholic community’s unique cultural and traditional expressions of faith, while offering a sense of unity with all Catholics in the Diocese of San Diego, for the greater glory and honor of God.
DEVELOPED KEY LANDING PAGES
SAFE IN OUR DIOCESE
We, at the San Diego Catholic Diocese, are doing everything in our power to prevent the sexual abuse of minors and vulnerable adults by priests and other diocesan staff. At the same time, we are working to be as transparent as possible regarding past allegations of sexual abuse.
SOCIAL MEDIA
Social Media
Manage four bilingual diocesan social media accounts